Episode #448 - It’s About Collaboration, Transparency & Passion - with Fiona Wylie

In this episode of ScaleUp Radio, Kevin Brent speaks with Fiona Wylie, the CEO and founder of Brand Champions, a dynamic marketing consultancy with a unique team of ex-clients. Brand Champions positions itself as an extension of its clients’ marketing teams, providing bespoke marketing solutions across industries ranging from healthcare to restaurants, including big names like Pizza Express. Fiona shares the inspiring story of building a consultancy that not only delivers exceptional results but also maintains a laser focus on client satisfaction and team happiness – both exceeding 90%. The conversation is divided into three key sections: The Business: Fiona provides a detailed overview of Brand Champions, including its transparent pricing model, virtual team structure, and wide range of services. Scaling Challenges: We dive into the obstacles Fiona has faced, such as generating new business and retaining a cohesive team, and the strategies she’s implemented to overcome them. Quickfire Insights: Fiona shares her thoughts on consistent marketing strategies, balancing brand-building with sales activation, and what the future holds for Brand Champions, including their global ambitions. Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. For now, continue listening for the full story from Fiona. Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for.   If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin here: kevin@biz-smart.co.uk   Kevin's Latest Book Is Available! Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Fiona can be found here: https://www.linkedin.com/in/fewylie/ https://www.linkedin.com/company/the-brand-champions-london-ltd/   Resources: The Alchemist by Paulo Coelho - https://uk.bookshop.org/p/books/the-alchemist-paulo-coelho/238009?ean=9780722532935 The Immortal Life of Agencies podcast - https://www.codefinery.com/podcast/ SparkToro - https://sparktoro.com/