Episode #440 - Ensuring Fairness In A Competitive World - with Jeremy Stern from PromoVeritas

In this episode of ScaleUp Radio, Kevin Brent speaks with Jeremy Stern, the founder of PromoVeritas, a promotional compliance specialist that has grown from a one-person operation into a global leader with a team of 50 and operations spanning 88 countries. PromoVeritas ensures that promotions, competitions, and prize draws run by some of the world’s biggest brands—like Cadbury, Pringles, and Amazon—are legal, fair, and effective. Jeremy shares the story of his entrepreneurial journey, from founding the business 20 years ago after being fired from Sega to recently transitioning the company to an Employee Ownership Trust (EOT). This episode is structured in three parts: The Business and Its ScaleUp Journey: Jeremy discusses PromoVeritas' service offerings, business model, and impressive growth. Challenges of Scaling Up: He reflects on overcoming ignorance about the need for compliance services, managing relationships with marketing clients, and adapting to hybrid working post-COVID. Quickfire Questions: Jeremy shares his insights on leadership, maintaining culture, and the company’s plans for continued international growth. Make sure you don’t miss any future episodes by subscribing to ScaleUp Radio wherever you like to listen to your podcasts. For now, continue listening for the full story from Jeremy.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Kevin & Granger here: kevin@biz-smart.co.uk grangerf@biz-smart.co.uk   Kevin's Latest Book Is Available! Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   Jeremy can be found here: https://www.promoveritas.com/     Resources: Blinkist app - https://www.blinkist.com/ Eat, Sleep Work & Repeat by Bruce Daisley - https://eatsleepworkrepeat.com/ The Prince by Machiavelli - https://uk.bookshop.org/p/books/the-prince-the-original-classic-niccolo-machiavelli/3321256?ean=9780857080783