Episode #436 - Marketing the Future: AI, Marketing, and Agile Growth - with David Sloly

Hi, I'm Granger Forson, and you can find me at [BizSmart Gloucestershire](www.bizsmart-gloucestershire.co.uk) or connect with me on [LinkedIn](https://www.linkedin.com). In this episode of ScaleUp Radio, I’m joined by David Sloly, co-owner of HarveyDavid, a technology-driven B2B marketing agency. Over the past 11 years, David has built a unique agency that combines tech, content, and AI to transform how clients engage their markets. We discuss the unplanned approach to growth that’s at the heart of his entrepreneurial philosophy—starting small, iterating quickly, and focusing on action over extensive planning. David shares how HarveyDavid has structured its business model around selective client partnerships, high-quality delivery, and robust financial management. They work only with clients who align with their vision, avoiding traditional pitches and instead fostering long-term, mutually beneficial relationships. David also discusses their innovative approach to financial management, which includes separating funds for VAT, taxes, and daily operations to ensure a steady foundation for growth. Our conversation takes a deep dive into AI's role in marketing. David’s latest venture, a groundbreaking AI-generated podcast sitcom called “Made in AI,” showcases the potential of AI in content production. He shares insights on how rapidly advancing AI is both challenging and reshaping the industry—raising ethical questions, creating new job possibilities, and bringing efficiencies previously unimaginable. David’s advice for fellow entrepreneurs focuses on flexibility, resilience, and knowing when to delegate versus take ownership. He emphasizes the importance of maintaining direct control over core business functions, like new client acquisition, and advocates for a value-driven approach—one where creating meaningful connections with customers outweighs mere financial metrics. Don’t miss this conversation packed with actionable insights and a unique perspective on the evolving world of marketing, AI, and agile business strategies. Join us as David highlights the importance of passion, timing, and keeping a close eye on market readiness. Whether you're a startup founder or an established business owner, David’s journey offers a fresh perspective on building and scaling with purpose and adaptability. To ensure you don’t miss any inspirational future episodes, do subscribe to ScaleUp Radio wherever you like to listen to your podcasts. So, let’s now dive into the inspiring journey of unplanning, AI-driven creativity, and resilient growth with David Sloly.   Scaling up your business isn't easy, and can be a little daunting. Let ScaleUp Radio make it a little easier for you. With guests who have been where you are now, and can offer their thoughts and advice on several aspects of business. ScaleUp Radio is the business podcast you've been waiting for. If you would like to be a guest on ScaleUp Radio, please click here: https://bizsmarts.co.uk/scaleupradio/kevin You can get in touch with Granger here: grangerf@biz-smart.co.uk   Kevin's Latest Book Is Available! Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up. More on the Book HERE - https://www.esusgroup.co.uk/   David can be found here: https://www.linkedin.com/in/sloly/   Resources: The Incoming Wave by Mustafa Suleyman - https://uk.bookshop.org/p/books/the-coming-wave-transformative-technology-catastrophic-risk-and-the-greatest-dilemma-of-the-twenty-first-century-michael-bhaskar/7404168?ean=9781847927484   Made in AI podcast - https://madeinaipodcast.com/