Episode 427: Stop Chasing Sales: How Audience Development Fuels Real Business Growth

You’re showing up online, doing interviews on podcasts, and doing all the right things in those conversations to be a Lighthouse—but the sales just aren’t following. It’s frustrating, right? You’re not alone. But what if the real issue isn’t your offer, your message or even your visibility strategy. There is a stage in your growth where you must shift out of “borrowing” other people’s audiences and build your own to keep the sales flowing in.  In episode 427 of Amplify Your Success, I dive into a game-changing shift: moving from chasing sales on other people’s platforms to cultivating your own community of engaged buyers. I’ve been having eye-opening conversations with applicants for my Authority Accelerator and noticing a common frustration—people are getting visibility, but they’re not seeing the traction they expected.  The missing link? Nurturing the right audience after that first spark of interest. If you’ve ever felt like your visibility efforts aren’t translating into real momentum, this episode is for you. We’ll explore the best ways to build an audience that actually converts, whether through email, social media, or your own podcast. I’ll also reveal my top strategies for leveraging partnerships, engaging authentically, and turning casual followers into devoted fans. By the end of this conversation, you’ll see why the key to predictable income isn’t just getting in front of more people—it’s creating a movement that keeps them coming back. And if you’re ready to get clear on where to focus your efforts, don’t miss my Ripple Makers Readiness Quiz—your personalized roadmap to sustainable success. Key Takeaways:  04:25  How your visibility on other people’s platforms is just one piece of a bigger puzzle.  06:52  Why relying solely on borrowed platforms limits your growth, and how building your own engaged audience becomes your secret weapon for sustainable revenue. 10:16 Three distinct audience types to create an unstoppable client-enrolling engine. 12:19 Ways to transform your social media from a megaphone into a relationship-building powerhouse that consistently attracts ideal clients. 15:33 The critical difference between borrowed platforms and owned audiences - and why your email list is your most valuable business asset. 17:30 How to leverage strategic partnerships to exponentially grow your reach while maintaining authenticity. 18:24 Tips on optimizing your content strategy and authority positioning in your marketplace. 21:27  What is moving the needle in social media right now to attract and engage the audience.  24:48  Beyond list-building: How to create an irresistible community experience that keeps your audience coming back for more. 26:14 How to move your audience into action, and what kinds of sales triggers you need in place to make that happen.   Resources Mentioned in This Episode:   Are you ready to stop being a “best-kept secret” and start creating waves of impact in your industry? Take the Ripple Makers™ Readiness Quiz now! Authority Accelerator 6 month Cohort: Discover your Lighthouse Message, and your hottest selling offer, then amplify the reach of your message by borrowing other people’s audiences. Check out the details here