Episode 413: Email Marketing Isn't Dead: How to Transform Your Email List into a Thriving Community with Danielle Weil

Is your email marketing on life support, showing fewer signs of engagement despite your best efforts? Have you given up on email marketing with your list due to the common “blank-page syndrome?” Email marketing continues to be one of the top strategies to drive sales, even with all of the deliverability hassles. If you aren’t emailing with your community, your competitor probably is. On Amplify Your Success Podcast episode 413, Danielle Weil joins host Melanie Benson to prove that email marketing is far from dead, dubbing it the "cockroach of marketing" due to its resilience. Danielle shares how to leverage proven techniques to craft emails that spike engagement (and can help fill your programs too.) Danielle reveals some of her email marketing “power tools” like tapping into existing content to overcome writer’s block, to crafting captivating stories that draw your audience in, you’ll discover techniques to keep your emails fresh and compelling. Tune in for actionable tips on writing impactful emails that drive sales and boost email performance. Plus, hear some of our personal experiences around courageous business moves. Key Takeaways: 04:58 Why the common saying, ‘email marketing is dead,’ is a marketing myth. 09:50 How to give your audience a better experience with your email frequency. 12:03 The secret to getting higher engagement rates with less opt outs.  12:48 How to overcome blank page syndrome to get more emails out to your list with ease. 17:58  Using stories to strengthen the connection with readers (hint: you’ll also be more memorable.) 19:10  The best practices for using emoji’s in your emails so it doesn’t trigger spam filters. 19:27  What metrics to track so you can optimize your future content.  25:09  Tips for creating subject lines that get more opens and tools that can help.    Resources Mentioned in This Episode:   Get Danielle’s FREE hot resource - 30+ Proven Subject Line Shortcuts SO GOOD Your Ideal Customers Can’t Help But Open... Read... Click... and BUY! FREE DOWNLOAD: Get my proven 7 Step Framework and learn how to tap into Million-Dollar visibility streams