Episode 298: Shannon Murray-Doffo | Chief Revenue Officer & Marketing Expert

This episode is a masterclass in marketing to drive revenue for businesses of any size. Shannon Murray-Doffo, a Chief Revenue Officer and marketing expert, shares insights that deeply resonate with my own perspective on how businesses should approach driving revenue.There’s a widespread misconception in modern business—especially among small businesses—that marketing cannot be held accountable for ROI. This is complete nonsense, and Shannon agrees! In this episode, we discuss how marketing can directly impact revenue, the critical elements to include in your sales channel, and numerous practical, effective strategies to grow your business. If you’re a business owner, don’t miss this episode!