EPISODE 237- The 46% Shift: TikTok's Global Head of Sports Partnerships Rollo Goldstaub on Growing Female Fandom in Sports

Rollo Goldstaub is the Global Head of Sports Partnerships at TikTok. Rollo oversees Sports Content Partnership, Business Development, Strategy, and Operations, harnessing the power of TikTok for the largest Sports partners in the world. The Sports Partnerships team at TikTok excels in strategic management of the largest leagues, teams, federations, and broadcasters, supporting them in discovering their next generation of fans. On The Menu:Data-Driven Sports Partnership Strategies at TikTokTikTok's Unique Value Proposition for Sports PublishersGen Z Sports Discovery Through Creator ContentLong-term Strategic Alignment Beyond Viral CampaignsCreative Content Formats: Split-Screen Highlights InnovationCross-Platform Attribution: Direct Broadcaster Deep Links