EPISODE 235- Decentralize This: EY-Parthenon's Head of Emerging Technologies Strategy Igor Mikhalev on Marketing in a Trustless World

Igor Mikhalev is a Partner and Head of Disruptive Strategies at EY Parthenon globally, where he spearheads emerging technology initiatives and champions Capitalism 2.0 principles. With a vision that extends far beyond traditional business metrics, Igor advocates for stakeholder-centric models that prioritize human well-being, equity, and authentic purpose-driven connections. On The Menu: 1. Capitalism 2.0: Stakeholder impact over shareholder returns. 2. Data vs Creativity: Art and science symbiosis in campaigns. 3. Emotional Intelligence: AI's role in brand narratives. 4. Authentic Communication: Sincerity over corporate jargon. 5. Decentralized Technologies: Peer-to-peer value exchange revolution. 6. AI Augmentation: Enhancing human potential over replacement. 7. Measurement Revolution: GDP to well-being metrics transformation. Click here for a free trial: https://bit.ly/495qC9U Follow us on social media to hear from us more - Facebook- https://bit.ly/3ZYLiew Instagram- https://bit.ly/3Usdrtf Linkedin- https://bit.ly/43pdmdU Twitter- https://bit.ly/43qPvKX Pinterest- https://bit.ly/3KOOa9u Happy creating! #IgorMikhalev #EY #Outgrow #Marketing #AI #MarketerOfTheMonth #Podcastoftheday #Marketingpodcast