Episode 230: Structuring Product Teams Around Outcomes with Jose Quesada

Join us this week on the Product Thinking Podcast as we explore the intersection of digital innovation and product management with Jose Quesada, VP of Product Management for Mobile and Web at American Express. With over 15 years of experience, Jose provides valuable insights into transforming digital experiences within the financial industry and the pivotal role of experimentation in fostering innovation. Jose shares his approach to creating a culture of safe experimentation, the seamless integration of digital and physical financial products, and the importance of developing soft skills in product management. He offers a compelling perspective on how digital transformation is reshaping customer interactions and product strategies at American Express. You'll hear us talk about: - 11:25 - Embracing Experimentation Jose discusses the importance of using experimentation as a tool to reduce uncertainty, encouraging his team to innovate and learn from mistakes without fear. - 25:31 - Data-Driven Product Strategy Jose emphasizes the significance of a dual-track approach in product development, balancing immediate business outcomes with future-focused discovery. - 33:24 - Building Psychological Safety for Innovation Jose shares strategies for fostering a team environment where making mistakes is part of the learning process, thereby driving innovation and growth. Episode resources: Jose on LinkedIn: https://www.linkedin.com/in/josequesadamedina/ Careers at AMEX: https://www.americanexpress.com/en-us/careers/ Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Coming Up 01:23 Intro 03:00 Dear Melissa 08:38 Entering product 14:53 Outcome-Driven Teams 25:41 Making Data Work 34:28 Embracing Change 41:44 Future Of Digital Products