Episode 228: Shaping the Future of Intent-Based Digital Journeys with Lucie Buisson

In this episode of the Product Thinking Podcast, Melissa Perri is joined by Lucie Buisson, Chief Product Officer at Contentsquare. Lucie discusses how AI is transforming digital experiences by combining quantitative and qualitative data to improve customer interactions. She highlights the role of AI in boosting productivity, allowing product managers to focus more on strategic initiatives, and fostering deeper customer connections. Lucie shares insights into the future of intent-driven and conversational interfaces, stating that understanding customer intent is crucial for creating personalized experiences. She advocates for product managers to view AI as a strategic asset that not only improves efficiency but also provides valuable customer insights. Listen to the full episode to explore how AI and data integration can revolutionize your product management strategy, making it more adaptive and customer-focused. You’ll hear us talk about: - 17:37 - The Importance of Data Collaboration Lucie explains how marketing, product, design, and engineering should collaborate using shared data to optimize the entire customer journey. She emphasizes the importance of a unified understanding of customer needs to avoid a fragmented experience. - 28:24 - Future of Conversational Experiences Lucie highlights the emergence of AI agents in creating hybrid digital experiences. She predicts that future interactions will largely be conversation-driven. This will allow for more personalized customer experiences based on real-time needs. - 35:49 - Adapting to AI-driven Customer Interactions Lucie advises brands to begin integrating AI into their customer interaction strategies to avoid becoming obsolete. She warns that failing to do so risks losing emotional connections with customers, as third-party AI agents become more prevalent. Episode resources: - Lucie on LinkedIn: https://www.linkedin.com/in/lucie-buisson/ - AI Agents article: https://contentsquare.com/blog/contentsquare-announces-sense-ai-agent/ - Check our new course: https://productinstitute.com/p/mastering-product-strategy-overview Timestamps: 00:00 Introduction 02:39 Dear Melissa 06:49 From startup chaos to global scale 15:28 Defining digital experience analytics 20:52 Unlocking accessibility with AI 28:24 The future is conversational and intent-driven 35:49 Advice for PMs in an AI-driven world