The Shades of Entrepreneurship™ — Colby Varley: Keeping It Fresh, Cold Chain Logistics & the Agri-Business Hustle

How do you turn hands-on experience in logistics into a thriving business that keeps America’s grocery aisles stocked? In this episode of The Shades of Entrepreneurship™, host Gabriel Flores sits down with Colby Varley, Vice President and Co-owner of ATS Salinas, a 40-year-old logistics firm specializing in refrigerated transportation. From driving trucks to leading operations, Colby shares his full-circle journey in the high-stakes world of perishable produce. This episode is perfect for entrepreneurs in logistics, food supply, and agri-business—or anyone curious about the behind-the-scenes operations that keep fresh produce moving from farm to table. Key takeaways from this episode include: The critical role of cold chain logistics in the food supply industry Lessons learned from leading a family-owned logistics business Strategies for providing exceptional customer service and building long-term relationships The importance of specialization in creating a competitive advantage Insights into scaling operations while maintaining quality and reliability Colby’s story demonstrates that success in agri-business isn’t just about moving products—it’s about mastering operations, prioritizing customers, and staying fresh in a competitive industry. Support the show Patreon or Donate Today Subscribe at theshadesofe.com