Episode 200: Building a Minimal Lovable Product with Tomer London

Gusto's Tomer London joins Melissa Perri in this episode of the Product Thinking podcast. As the co-founder and Chief Product Officer, Tomer shares his insights on building a lovable product experience in the fast-paced world of payroll and HR solutions. He discusses how Gusto stays committed to exceptional user experience amidst a growing and complex product portfolio. Tomer delves into the three key pillars of creating great user experiences – functionality, intuitiveness, and delight – and shares an engaging example of how celebrating payday can enhance emotional connections with customers. Tune in to learn how a focus on user-centric design and strategic thinking can drive meaningful innovation in product management.