Episode 160 - PAMRO Conference 2025 Preview: Joe Otin & Maggie Ireri On Trust, Truth & The Future of African Media

In this episode of the Pure Digital Passion Podcast, I got an exclusive preview of the landmark 25th Annual PAMRO Media Research Conference, which returns to Nairobi after a 16-year hiatus. I was joined by two industry titans and key members of the conference organizing committee: Joe Otin (CEO, The Collective & Former PAMRO President) and Maggie Ireri (CEO, TIFA Research). They discussed the critical theme of "Trust and Truth" in today's media landscape, sharing their personal journeys with PAMRO and unpacking why this event is the most important gathering for media owners, marketers, agencies, and researchers in Africa this year. Key topics include:The significance of PAMRO's homecoming to Nairobi. Why "Trust and Truth" is the industry's most urgent conversation in the age of AI. The direct link between media research, advertising spend, and commercial success. The future of media measurement and the challenge of Big Tech. An inside look at the high-level speakers, panels, and networking opportunities. This is your ultimate guide to understanding the challenges and opportunities facing the African media industry today. Just a few slots remain for the conference! Do not miss the opportunity to join this conversation and enjoy the experience. Register for the PAMRO 2025 Conference (Sept 14th to 16th, Nairobi): https://pamro.org/pamro-25th-annual-conference/ For Further Information:Contact PAMRO 2025 on +254 722 675 908