Episode 153: : The Fractional Revolution: Why Your Next C-Suite Hire Should Be Part-Time with Sara Daw, CEO The Liberti Group

Sara Daw saw the future of work 20 years before the rest of us caught on. As a pioneer of the fractional executive movement, she built her first fractional CFO practice when the term barely existed, and today leads the Liberti Group, the world's largest provider of fractional C-suite executives with over 1,500 professionals serving companies across 17 countries. Her journey from Oxford chemistry student to global CEO proves that questioning the employment paradigm can unlock extraordinary possibilities. The conversation challenges fundamental assumptions about how organizations engage talent. Sara argues that employment is just "long-term renting" and that the illusion of ownership prevents companies from accessing expertise in agile, strategic ways. She delivers a reality check for aspiring fractional executives: this isn't part-time work with better hours, it's a complete career change requiring sales skills, relationship management across multiple clients, and constant context shifting. Her magic wand wish? Dismantling the mental model that employment is the only answer to talent engagement. For leaders tired of the hire-fire cycle, this episode offers a proven alternative backed by two decades of results. From Bath to Oxford to Business - 03:12 Why She Started Fractional 20 Years Ago - 03:55 Necessity as the Mother of Innovation - 04:11 Building the World's Largest Fractional Firm - 06:30 The Liberti Group Model Explained - 10:45 Matching Executives to Companies - 15:20 Why Employment Is Just Long-Term Renting - 19:30 The Skills Gap in Fractional Work - 24:15 Context Shifting Across Multiple Clients - 30:00 It's a Career Change, Not a Side Hustle - 36:30 Advice for Aspiring Fractional Executives - 40:32 The Magic Wand: Rethinking Talent Engagement - 41:51 if you enjoy our podcasts please like, share and subscribe we genuinely appreciate your support.