Episode 143: Why Basic Listings Are Costing You Bookings

Episode Summary If your short-term rental isn’t performing, it’s not the platform — it’s the property presentation. In this game-changing episode, Dr. Rachel is joined by Emir Dukic, founder of the real estate data platform Rabu, to explain why amateur listings are costing hosts real money. You’ll learn the 3 critical numbers to evaluate before buying a property, how to tell if a market is oversaturated, and why hosting today means leveling up your game. Emir also reveals emerging markets to watch in 2025 and why basic setups no longer cut it. 💡 Key Takeaways:Airbnb isn’t dead — it’s grown up. Treat it like a business.Why gross yield is your most powerful investment metricHow to determine whether a property will cash flow or appreciateThe biggest mistake new investors make with furniture and designWhy great hospitality will always beat the best amenitiesHow to pick the right market by using emotional connection AND data 🕒 Topics Covered: [00:02:30] Why Airbnb is maturing — and what hosts must do [00:06:00] The problem with "basic" STR setups [00:08:00] 3 Non-Negotiables Before Buying (personal fit, cashflow vs. appreciation, gross yield) [00:14:00] How to find high-performing markets using Rabu's Market Finder [00:17:00] Real numbers: why Miami and LA aren't investor-friendly [00:22:00] Best markets for 2025: Poconos, Galveston, Asheville outskirts [00:26:00] Which amenities matter — and which don’t [00:28:00] Why hospitality always wins over hot tubs [00:29:00] Emir’s A+ method for solving problems and avoiding burnout 📚 Resources Mentioned:Rabu Market Finder Tool: https://rabu.comZillow ZHVI (Home Value Index): https://www.zillow.com/research/data/Rabu Market Data Tool (Free)Dynamic Pricing Tools: Beyond Pricing, Wheelhouse 🎯 Action Steps:Use Rabu’s Market Finder tool to assess gross yield in your target citySpend a weekend in your market — create emotional buy-inEvaluate cash flow vs. appreciation to choose the right strategyStop DIYing design — create listings that inspire bookingsPractice Emir’s A+ Framework when facing burnout or decisions 🎁 FREE RESOURCESDownload the "75 Gems" Training: shorttermgems.com/75gemsJoin Our Community: facebook.com/groups/422973842093365Follow Us on Instagram: instagram.com/short.term.gemsVisit Our Website: shorttermgems.comBook a Strategy Call: shorttermgems.com/bookListen to the Podcast: shorttermgems.com/podcast 💬 Leave a review below with your thoughts and questions! 🔔 Subscribe to our channel for more inspiring stories and real estate tips! 📱 Follow us on social media for daily updates and exclusive content! Stay connected and let us help you unlock your real estate success! 🚀