Episode 133 - Food Innovation for GLP-1 Users?

Despite one or two “diet” food brands like Atkins that are still kicking around, diet food innovation is generally a graveyard of CPG innovation. But GLP-1 drugs raise the profile of a different outcome, indirectly supporting weight management  - satiety. But are GLP-1 users an innovation segment or a marketing audience? The difference matters, if you’re going to launch a brand with them in mind. And how you do this could steer you right toward, or away from, market leading brands’ GLP-1 innovation efforts. Have a listen to my fresh thoughts. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com