Episode 124: Grace McNamara and Louise O’Mahony - Exercise Intelligence (EXI)

In today's episode, James speaks with Grace McNamara, Chief Executive Officer at EXI, and Louise O’Mahony, Head of Consumer Success at the innovative care delivery company. Both Grace and Louise have extensive experience in health, fitness, and care delivery, and they recognized a gap in healthcare where professionals often provide recommendations without personalized programs. To address this, they co-founded Exercise Intelligence (EXI), a MedTech company that empowers certified professionals to prescribe tailored exercise programs efficiently and effectively for individuals with multiple long-term conditions, helping to mitigate the risk of additional health issues.   Tune in as James and the duo speak about: Factors behind the massive drop-off in sports and fitness activities for teenage girls Their career backgrounds before founding EXI Dynamics in the healthcare and fitness space that led to the founding of EXI A sneak peek into existing solutions for fit individuals versus those available for people with long-term conditions Common pitfalls in GP referral programs How EXI aims to bridge the gap between the healthcare and fitness industries Their business model, including accreditations and validations Digital transformation in the healthcare industry and the major challenges in driving efficient end-user adoption  …and so much more!   Check out EXI: Website: https://www.exi.life/us/about/  LinkedIn:https://www.linkedin.com/company/exitherapeutics/    Connect with Grace and Louise: LinkedIn: https://www.linkedin.com/in/louiseomahony https://www.linkedin.com/in/grace-mcnamara-irelandlondonboston    Connect with James: Instagram: https://www.instagram.com/james_ventures   Facebook: https://www.facebook.com/coordinatesport/  LinkedIn: https://www.linkedin.com/in/j-moore-uk   Coordinate Sport: https://coordinate.cloud/