Episode #10: Interview with Carol Alexander — Find Your Freelancing Niche

Carol J. Alexander, a freelance content marketing writer, is my guest on this episode of Freelancing After 50. Carol shares her story and talks about working part-time at first, the need to define a marketable niche, and the importance of self-care.  Carol offered this advice regarding finding your niche:  Make a list of all of your writing experience, everything that you've ever written before, whether it's an article, newsletter, or poem.  List your professional experience—every job you've ever held.  List your life experience: hobbies, things you do regularly, organizations you belong to, etc.   Finally, as a category for anything else you can think of—if you've won awards, been written up in the paper, things like that.  Once you get your list done, take two pens, a red pen and a blue pen. Go through your list and circle everything that was your favorite—something that you enjoy doing in red. Take your blue pen and circle the things you spend the most time doing.   Look at what's circled in both blue and red, and that's where you start.  You can connect with Carol via her website at CarolJAlexander.com or on LinkedIn.  My next guest is Robert Persichitte, CPA. We're going to talk about a subject that strikes fear in every freelancer's heart: taxes. I can assure you that Robert's insights and wisdom will allay your fears.  In the meantime, subscribe to this podcast—it's available on Spotify, Apple, Google, Amazon, and other outlets. Also, subscribe to the newsletter by the same name. You can do both by visiting the website, Freelancing After 50.  ~ Paul Chaney