Episode 079 - The Future of Business: Can Purpose-Driven Companies Outcompete the Giants? With Christian Kroll, founder of Ecosia

02 Dec 2024 • 61 min • EN
61 min
00:00
01:01:34
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Building a purpose-driven business isn't for the faint of heart. In this episode, Christian Kroll, founder of Ecosia, provides a candid account of the challenges he faced in transforming his company into a steward-owned entity. We'll hear about the unexpected legal hurdles he encountered in Germany, the complexities of finding a structure that balanced impact with operational flexibility, and the surprising moment when an early investor, Tim, honored a verbal agreement despite the potential for a massive windfall. Christian's story reveals the real-world complexities of prioritizing purpose over profit and offers valuable insights for any entrepreneur seeking to build a company that's truly committed to social and environmental good. Get your ticket to see Christian speak live at the Ownership Economy Summit, December 4th 2024 in NYC: https://www.eventbrite.com/e/2nd-annual-ownership-economy-summit-registration-920820347447 use the code EXCLUSIVE30 for 30% off, just for podcast listeners.

From "The Ownership Economy"

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