Episode 068 - Leveraging Digital Communities as an Investment Strategy, with Sarah Drinkwater of Common Magic

In this episode, Martin and Jahed chat with Sarah Drinkwater, Founder and General Partner at Common Magic. Common Magic invests in European and US start-ups at the pre-seed and seed stage. In the conversation, Sarah walks us through her experience working with early stage founders who are using community engagement and incentive design as a core pillar of their growth. She makes a strong case for aligning returns with community health and growth. It’s a fascinating look at a fund manager building an edge across multiple sectors including open source software, developer tools, fintech, and more by focusing exclusively on the digital community. Please rate and review the episode if you enjoyed it.