EP88: Doing It Scared: Imperfection + Mental Health in Business with Anita Kirkbride

In this powerful and candid conversation, Sarah reconnects with her former client and long-time friend, Anita Kirkbride, founder of Twirp Communications and advocate for mental health. Anita shares her journey of embracing imperfection, navigating depression and anxiety as an entrepreneur, and her bold decision to run for City Council. Together, they discuss resilience, the anti-hero mindset, the power of vulnerability in business, and how women can break free from societal pressures to live authentically. Guest Bio: Anita Kirkbride UNDERcomplicates social media marketing for smart, successful small businesses. She encourages her clients to ditch perfectionism, embrace authenticity and #BeFlawsome in their social media. She started Twirp Communications Inc., a boutique social media consulting business, in 2011 and the Social Media Day Halifax conference in 2018. She has helped hundreds of entrepreneurs leverage social media through her consulting, BeFlawsome podcast, educational blog, and a variety of webinars and online courses. The anti-hero Spicy Anita arrived in 2023 and is known for her red leather jacket, busting myths about the online marketing industry and encouraging her followers to #UnleashTheAntiHero. An unwavering advocate for mental health awareness, Anita embodies intersectional feminism and challenges traditional business paradigms as an anti-capitalist entrepreneur and is curating an anthology of stories called Big D Energy due out October 2024. She also recently made a huge career pivot when she decided to put her name on the ballot for city council in Halifax, Nova Scotia, Canada. Connect with Anita: Find her as @TwirpCommunications everywhere (except LinkedIn) Are you a hero or anti-hero in your marketing? Take Anita"s quiz to find out! CLICK HERE Support the show Connect with Sarah: Tired of being the "best kept secret"? Download the FREE Thought Leader"s Playbook for 5 essential steps to to ignite your influence and get noticed! Get Your Playbook HERE Follow Sarah on Instagram (instagram.com/corporate.rehab) Learn how to work with her HERE (getcorporaterehab.com/services) The Business Blasphemy Podcast is sponsored by Corporate Rehab® Strategic Consulting.