EP77 - Lighting the Way — How Ariel Rodriguez Built a Lighting Empire from the Ground Up

Send us a text On this illuminating episode of The Plant Movement Podcast, we shine a spotlight on Ariel Rodriguez, the founder of Elighting and Worldwide Distributors, a true industry pioneer in outdoor and landscape lighting. From cold calls at 17 to designing custom lighting systems for luxury estates and commercial properties, Ariel shares his journey, insights, and battle-tested strategies for thriving in a rapidly evolving industry. On this episode, we cover: - Ariel’s early days in telemarketing and transition into LED lighting - How landscape lighting became an art — and a business serving the top 3% of earners - Key differences between commercial and residential lighting - Why product quality, warranties, and manufacturer relationships matter - Business lessons in credit, cash flow, and reinvesting for long-term success - Behind-the-scenes insight into value engineering, custom installations, and working with designers, architects, and GCs - The future of lighting — from RGBW customization to Power over Ethernet (PoE) systems - How Elighting helps nurseries and facilities slash energy bills and optimize lighting for both function and aesthetics Whether you"re a landscaper, GC, nursery owner, or aspiring entrepreneur, Ariel drops gems on running a service-first business, building trust with clients, and scaling smart. Plus: Learn how lighting can transform your installs, improve property value, and create luxury-level ambiance after dark. Ready to light up your business? Ariel’s showroom is open, and he’s inviting anyone hungry to learn or partner to connect. Tune in now and get inspired to grow — one beam at a time. #ThePlantMovement #LandscapeLighting #BusinessGrowth #Elighting #GreenIndustry #LEDlighting #LightingDesign #OutdoorLiving #PodcastEpisode77 ELIGHTING Show Room: 12130 sw 114th pl, Miami, Florida Email: info@elighting.org Call: (305) 969-8769 Web: https://www.elightingindustries.com Follow IG: https://www.instagram.com/elightingdesigns The Plant Movement Podcast Email: eddie@theplantmovementnetwork.com & willie@theplantmovementnetwork.com Call: (305) 216-5320 Web: https://www.theplantmovement.com Follow Us: IG: https://www.instagram.com/theplantmovementpodcast A"s Ornamental Nursery WE GROW | WE SOURCE | WE DELIVER Call: (305) 216-5320 Web: https://www.asornamental.com Follow Us: IG: https://www.instagram.com/asornamentalnursery The Nursery Growers Call: 786-522-4942 Email: info@thenurserygrowers.com IG: www.instagram.com/thenurserygrowers web: www.thenurserygrowers.com Plant Logistics Co. (Delivering Landscape Plant Material Throughout the State of Florida) Call: (305) 912-3098 Web: https://www.plantlogisticsco.com Follow Us: IG: https://www.instagram.com/plantlogistics Directed and Produced by Eddie EVDNT Gonzalez  Disclaimer: The contents of this podcast/youtube video are for informational and entertainment purposes only and do not constitute financial, accounting, or legal advice. I can’t promise that the information shared on my posts is appropriate for you or anyone else. By listening to this podcast/youtube video, you agree to hold me harmless from any ramifications, financial or otherwise, that occur to you as a result of acting on information found in this podcast/youtube video. Support the show