EP66: The Evolution of Betrock's PlantFinder with Leigh Judy

Send us a text On this episode of The Plant Movement Podcast, we sit down with Leigh Judy, Chief Operating Officer (COO) and VP of Sales & Marketing at Betrock Information Systems, Inc., to delve into the fascinating history and evolution of the PlantFinder magazine. Originally launched in 1975 by a visionary group of South Florida nurserymen, and later edited by Irv Betrock, this small trade publication grew alongside the booming nursery industry of the 1970s. Leigh shares insights on how PlantFinder became an essential wholesale guide for foliage, ornamental plants, and allied supplies, featuring over 36,000 meticulously updated listings. We explore Betrock’s journey from print to digital with platforms like PlantFinder.com and PlantSearch.com, making their resources accessible to professionals nationwide. Join us as we discuss Leigh’s pivotal roles at the company, marketing strategies, customer engagement, and innovations that have shaped PlantFinder’s success. We also touch on the importance of community and collaboration, the future of the nursery industry, and the exciting opportunities for the next generation of plant enthusiasts. Whether you"re a seasoned professional or new to the industry, this episode offers valuable perspectives on the past, present, and future of plant sourcing and marketing. Support the show