EP489: Jenny Groberg - Turning Small Steps Into Big Wins - Part 2

“ I think it's important that you go for it. You imagine what that looks like. I didn't go into this with the intention of having a big company. It happened one employee at a time. How do you get the 30 employees? Well, start with one.” -Jenny Groberg In this episode, we wrap up a two-part conversation with Jenny Groberg, founder of BookSmarts Accounting and Bookkeeping, where she shares how she turned a small team into a high-performing force, overcame personal challenges, and scaled her business to seven figures. In this episode, you’ll learn… Raising expectations & setting clear boundaries How to delegate effectively to focus on growth & leadership Adopting subscription pricing to streamline billing & boost cash flow To learn more about Jenny, click here. Connect with her on LinkedIn. Time Stamp 00:01 – Transition from hobby employees to a committed team 03:55 – Personal recovery journey & building a supportive culture 05:30 – Giving back through scholarships, donations & teaching 12:36 – Shift to subscription pricing & improved cash flow 21:00 – Letting go of toxic clients to safeguard staff 26:36 – Encouragement to set big goals, delegate & believe in yourself This episode is brought to you by our great friends at Sage! Drowning in paperwork? AutoEntry lets you snap, scan, and sync receipts, invoices, and statements—so you can ditch manual entry, reduce errors, and get back to what really matters: growing your practice and delighting your clients. Learn more about AutoEntry or get started for free at Sage.com.