EP448: Mike Jones - The Power Of Authentic Branding

“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.’ It's very similar to what everyone else is doing.” -Mike Jones Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market. During this interview, you'll learn: How branding goes beyond visuals to focus on strategy & messaging Why differentiation is essential for success in a competitive market The impact of small, thoughtful changes on brand perception To learn more about ReSound, click here. Connect with Mike on LinkedIn. Time Stamp: 01:45 - Introduction to Branding & Marketing Strategies 06:13 - The Remarca Brand Index: Insights & Data Collection 11:47 - Leveraging the Remarca Brand Index for Improvement 18:00 - The Role of Authenticity in Branding 23:47 - Conclusion & Resources for Further Learning This episode is brought to you by our great friends at Sage! With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place! Learn more or get started for free at the below link. thesuccessfulbookkeeper.com/sage