EP337: AI for Your Wellness Business

In this episode, Cathy Sykora delves into how artificial intelligence (AI) is transforming the way wellness and health coaches run their businesses, create programs, and engage clients. She shares her personal experiences—both what's worked and what needs caution—and outlines actionable strategies to leverage AI for operations, content creation, marketing, and coaching workflows. Cathy emphasizes that while AI can dramatically accelerate productivity, it still requires human oversight to maintain integrity, authenticity, and scope of practice. She also explains how to build your own branded "voice" in AI tools and avoid common pitfalls, like over‑reliance or blind trust in generated content. If you're a coach ready to up‑level your business efficiency and client impact, this episode gives you a roadmap to make AI a practical asset. In this episode, you'll discover: How to use AI for business operations: contracts, SOPs, onboarding forms, project management and meeting recaps. Ways to build coaching programs and client content in days instead of years using AI‑powered templates, guided meditations, quizzes and tracking systems. Effective marketing and visibility uses: sales sequences, email marketing, lead magnets, website copy, SEO keywords — and how Cathy uses a custom GPT with her voice. Client experience and engagement innovations: supervision models, progress‑tracking systems, reflection questions, resource lists and automation. Coaching growth and education: how AI supports lesson summaries, case studies, practice coaching sessions, client avatars, pricing calculators, workflow outlines and staying on top of wellness research. Key caution points: verifying accuracy, staying within scope, reviewing output, using multiple AI sources, and not treating AI as a "person". Memorable Quotes: "There are times when I ask the GPT: 'Are you sure?' and it'll say, 'You have a good point…' because it finds the flaw when you challenge it." "I can create an entire sales sequence in three minutes where it used to take me three days." "AI doesn't replace experts. It amplifies them. The leaders who win the next decade will be those who combine human insight with machine precision." Bio: Cathy Sykora is the founder of the Health Coach Group and has over 40 years of business experience, including extensive work in public health, education, and communication. Her mission is to empower health coaches and practitioners to create thriving practices that transform lives. Through ready‑to‑brand programs, websites, and business tools, Cathy has supported thousands of coaches in building successful businesses. Links to Resources: Health Coach Group Website: thehealthcoachgroup.com (https://www.thehealthcoachgroup.com) Special Offer: Use code HCC50 to save $50 on the Health Coach Group website Leave a Review: If you enjoyed the podcast, please consider leaving a five-star rating or review on Apple Podcasts.