EP329: The CEO Shift: How to Use Marketing Metrics to Drive Freelance Growth with Rachel Allen

Send us a text In this episode, we dive deep into the transition from freelancer to business owner and how understanding marketing metrics can make that shift more empowering and less overwhelming. Our guest, Rachel, shares her journey from hesitant freelancer to confident strategist, highlighting how data can be reframed to support—not scare—freelancers and creatives. About Rachel Rachel Allen is a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. She’s written for some of the biggest (and smallest) names in business, and excels at marketing that’s equal parts data-driven and human-centered. Having run a marketing business for 16 years with clients in 21+ countries, Rachel’s written for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. Her work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top venture capital firms, and national-level honors. Find out more at boltfromthebluecopywriting.com Key Topics Covered:The mindset shift from freelancer to CEOWhy marketing metrics aren’t just for “numbers people”Simple metrics every freelancer should trackHow to reverse-engineer your strategy using dataThe value of qualitative feedback alongside numbersTracking pitching efforts and measuring effectivenessWhy email lists matter more than vanity metricsRachel’s unique “litter box” problem analogy for spotting overlooked business solutionsHow human-to-human connection is driving modern marketing trendsUsing community and peer support to avoid decision paralysisHow to start tracking data without overwhelmThe growing demand for authentic, high-quality writing i Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!