EP318: Data-Driven Branding: How to Build a Personal Brand That Gets Clients with Danielle Smyth

Send us a text In this episode of The Savvy Scribe Podcast, host Janine Kelbach welcomes Danielle Smyth, founder of Wordsmyth Creative Content Marketing, to explore the power of data-driven branding. They dive into strategies for building a compelling personal brand that attracts clients. How to Build a Personal Brand That Gets Clients Key Topics Covered:Building with Strategy, Not Just Style: Danielle shares how her company leverages data to guide marketing efforts that focus on client acquisition, not just social media metrics.Realistic Marketing Timelines: Understand the timeframe needed to see results—expect 3+ months for new efforts, and up to a year for purely organic strategies.Ad Strategies That Work: Learn why Google Ads often outperform Facebook and LinkedIn for service providers and B2B marketing.Crafting a Strong Personal Brand: The importance of consistent messaging, niche specialization, and showing up as a professional to stand out in a crowded market.Avoiding Freelance Pitfalls: Danielle emphasizes the need for freelancers to “think bigger” and present themselves as business owners, not just writers.Navigating SEO in the Age of AI: With Google’s AI overviews changing the search landscape, traditional SEO is still valuable but evolving. Local SEO and visible bylines offer practical alternatives.Effective Client Acquisition Strategies:Getting published on high-authority websitesUsing newsletters like Substack to build a followingLeveraging LinkedIn and direct email outreach About Danielle: Danielle is a marketer with a focus on content and SEO. She owns Wordsmyth Creative Content Marketing LLC and serves clients across many industries as a data-driven marketing consultant. She works with Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community" I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a If you’re ready in exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today! Support the show FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.” If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit + Writing Skills Course to help you get started today!