EP314: Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect with Tim Bradley

Mid-Funnel Mastery: How Strategic Video Creates a Ripple Effect EP314 Profit With A Plan Podcast Released August 5, 2025 Guest: Tim Bradley, Co-Founder of Pennant Video Host: Marcia Riner, Business Growth Strategist | Infinite Profit®   🎙️Episode Summary: In this high-impact episode of Profit With A Plan, Marcia Riner is joined by Tim Bradley—co-founder of Pennant Video and the mind behind the Video Marketing Trifecta™—to talk about how B2B brands can use video strategically after they’ve captured attention. Forget top-of-funnel vanity metrics. This is about turning interest into trust, and trust into conversions—while building a powerful ripple effect across your entire marketing ecosystem. Whether you're a scrappy startup or an established brand, you'll learn how to elevate your message with scalable, story-driven video content that actually drives pipeline results. 🔑 Key Takeaways: How the Video Marketing Trifecta™ (Anthem, Explainer, Endorsement) drives mid-funnel conversions The ripple effect of video across your entire digital footprint Real-world strategies for small businesses to compete with high-production brands using smart, authentic storytelling The importance of aligning your video library with your sales team’s needs How to build trust through production value—without breaking the bank ⏱️ Timestamps & SEO Topics: 00:05 – 00:52 🎯 Introduction to Tim Bradley & the Video Marketing Trifecta™ Keywords: B2B video marketing, mid-funnel engagement, marketing framework 01:17 – 02:56 🎯 What is Profit With A Plan? Keywords: business profitability, scaling strategy, business valuation, Marcia Riner 03:15 – 03:41 🎯 Tim’s Bio: 20 Years in Storytelling & Scalable Strategy Keywords: creative leadership, B2B tech brands, Pennant Video 04:15 – 05:01 🎯 From Childhood Storytelling to Brand Strategy Keywords: creative origin story, video production journey, storytelling in business 06:00 – 07:28 🎯 Why Video Needs to Be a Priority in B2B Marketing Keywords: video-first mindset, digital content strategy, ripple effect of video 07:29 – 08:33 🎯 Video Builds Brand Trust & Sales Enablement Simultaneously Keywords: sales enablement tools, brand trust, professional video vs DIY 09:33 – 11:05 🎯 The Real Work Starts After the Click—Why Mid-Funnel Matters Most Keywords: buyer journey, digital touchpoints, mid-funnel strategy 11:52 – 13:14 🎯 Keeping Engagement After the Click: The “Messy Middle” Keywords: customer journey, attention to action, funnel strategy 13:14 – 15:18 🎯 Breakdown of the Video Marketing Trifecta™: Anthem, Explainer, Endorsement Keywords: brand anthem video, explainer video strategy, customer testimonial videos 15:18 – 16:41 🎯 How to Produce High-Quality, Authentic Testimonials That Convert Keywords: video testimonials, customer proof, production value, trust-building content 17:00 – 20:51 🎯 Why Explainer Videos Are the Workhorses of B2B Sales Keywords: explainer videos, sales video library, personalized buyer experiences 23:44 – 26:17 🎯 The Power of Anthem Videos for Emotional Connection Keywords: brand mission video, emotional marketing, values-based messaging 26:34 – 28:06 🎯 Why Every Small Business Needs a Strategic Video Plan Keywords: small business marketing, B2B storytelling, brand positioning for startups 28:06 – 31:57 🎯 Budget-Friendly Tips: How Smaller Firms Can Apply the Trifecta™ Keywords: startup video marketing, affordable brand video, scalable content strategy 32:25 – 33:59 🎯 The Ripple Effect: Maximize ROI From a Single Video Asset Keywords: content repurposing, digital brand strategy, video ROI, scalable content 34:00 – 36:00 🎯 Final Thoughts: Your Video Library is a Business Asset Keywords: content library, B2B lead nurturing, evergreen marketing 36:02 – 37:35 🎯 Where to Learn More from Tim Bradley & Pennant Video Keywords: Pennant Video, video marketing ebook, funnel-focused playbook, Tim Bradley LinkedIn 🔗 Resources Mentioned: Free eBook: Funnel-Focused Video Marketing Playbook at pennantvideo.com Follow Tim on LinkedIn: Tim Bradley | Pennant Video   🔎  SEO Keywords: B2B video marketing, Video Marketing Trifecta™, mid-funnel strategy, testimonial videos, explainer videos, anthem videos, video marketing for tech brands, marketing funnel content, brand storytelling, customer journey, video ROI, scalable video strategy   💰 This episode is sponsored by Profit Booster® Podcast Monetization Hub.  We turn your interviews into a lead-generating machine—so you can capture, nurture, and convert listeners into paying clients. Stop leaving money on the table. Get started today at https://ProfitBoosterPod.com 🚀 Free Growth & Marketing Audit Struggling to convert leads into loyal customers? It’s time to turn your customer reviews into profit! Get your FREE Growth & Marketing Audit at ProfitBoosterBiz.com and start scaling smarter today.   🎧 Subscribe & Never Miss an Episode! Find Profit With a Plan on Apple Podcasts, Spotify, and all major podcast platforms. Stay tuned for more high-impact, profit-driven strategies in our next episode! 👤 About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️