EP289 The Hidden Drain on Your Ad Budget - Fighting Ad Fraud with Rich Kahn

The Hidden Drain on Your Ad Budget - Fighting Ad Fraud  Guest: Rich Kahn - Co-Founder & CEO of Anura Host: Marcia Riner - Business Growth Strategist of Infinite Profit® 💸 Are bots and fraudsters stealing your ad budget? In this eye-opening episode of Profit with a Plan, I sit down with Rich Kahn, Co-Founder & CEO of Anura, to expose the massive financial impact of ad fraud and how businesses are unknowingly losing up to 25% of their ad spend to fraudulent clicks, bots, and bad actors. 📈 If you're running digital ads, you can't afford to miss this conversation. Learn how false positives in fraud detection can be just as damaging as fraud itself and why clean data is the key to marketing success. 🔑 Key Takeaways ✅ The True Cost of Ad Fraud – Businesses are losing up to $140 billion annually to fraudulent clicks and traffic. Are you part of that statistic? ✅ False Positives Can Be Costly – Mistakenly flagging real users as fraud could be hurting your ROI just as much as fraud itself. ✅ Real Data = Real Results – The only way to scale successfully is to ensure your marketing decisions are based on actual customer engagement, not fake clicks. ⏱️ Time Stamps [00:00:05] 🎧 Introduction – Are you wasting money on fake clicks? How ad fraud is draining marketing budgets. [00:03:10] 🚀 Meet Rich Kahn – Serial entrepreneur, Co-Founder & CEO of Anura, and expert in ad fraud prevention. [00:04:38] 💡 How Rich Discovered Ad Fraud – From running an ad network to realizing the shocking scale of click fraud. [00:06:50] 🔥 The Scale of the Problem – Up to 25% of ad budgets are lost to fraud. Are you tracking it? [00:10:28] ❗ Organized Crime & Ad Fraud – How fraudsters manipulate digital ad platforms to steal your budget. [00:14:50] ⚠️ False Positives: The Hidden Threat – How misidentifying fraud can cost just as much as real fraud. [00:16:30] 💸 Who's Profiting from Ad Fraud? – Even Google and Facebook benefit when bots burn your ad spend. [00:21:06] 🔎 How to Protect Your Business – Why not all fraud detection tools are equal & how to pick the right one. [00:25:50] 🛑 Agencies and Fraud Protection – Does your marketing agency use certified fraud prevention tools? [00:29:20] 📊 Real Data = Better ROI – How filtering fraud boosts ROI by 20-25%. [00:33:10] 📢 Action Steps for Business Owners – The #1 question to ask your marketing agency before signing a contract. [00:36:58] 🆓 Free Resource Alert! – Download Anura’s 70-page comprehensive guide on ad fraud for free. 🔗 Resources & Links 🔍 Learn More About Ad Fraud & Prevention: Anura.io 📘 Free Guide on Ad Fraud: Download the first comprehensive ad fraud guide from Anura. 📢 Connect with Rich Kahn on LinkedIn: Rich Kahn’s LinkedIn Profile 🎯 Conclusion Ad fraud isn’t just an industry buzzword—it’s a real financial drain on businesses, stealing billions of dollars in marketing spend every year. As Rich Kahn revealed, the key to maximizing your ad ROI is ensuring your decisions are based on real, verifiable data—not fraudulent clicks. 💡 The takeaway? If you're running digital ads, protect your investment by using a certified fraud detection solution and asking the right questions to your marketing agency. Don't let fraudsters profit from your hard-earned dollars. 🚀 Make your marketing smarter. Make your plans. And profit with them!   Keywords for SEO Optimization Ad fraud, Click fraud, Digital advertising fraud, Marketing fraud prevention, Ad fraud detection, Bot traffic detection, Pay-per-click fraud, PPC fraud, Google Ads fraud, Facebook ad fraud, How to detect and prevent ad fraud in 2025 This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Ready to turn customer reviews into a growth engine for your business? Get your FREE marketing and growth audit at ProfitBooster.biz. In just one session, discover how to attract new clients, build trust, and drive real growth using the power of reviews. Don’t wait—start unlocking your business’s potential today!     About Marcia Riner Marcia Riner is a business growth strategist who helps entrepreneurs scale smarter, increase profitability, and maximize business value. As CEO of Infinite Profit® and creator of the Profit Booster® strategies, she goes beyond advice—working alongside business owners to implement proven strategies that strengthen financial stability, optimize operations, and drive long-term success. Whether you’re looking to boost profits, expand, or prepare for a high-value exit, Marcia delivers the expertise and hands-on support to make it happen. Learn more at InfiniteProfitConsulting.com. Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️