EP273 From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins

From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins Introduction: In this episode, we explore how to harness the power of Google Business Profiles to enhance your local search visibility and attract more qualified customers. Our guest, Marilyn Jenkins, a digital marketing expert with over two decades of experience, shares strategies to align your online presence with search intent and use innovative tools like “Caller-ID” technology on your website. Whether you’re a local business, law firm, or service provider, these insights can help you drive growth and achieve a greater ROI. Key Talking Points: [00:03:12] What Is a Google Business Profile and Why It Matters: Marilyn breaks down the essentials of Google Business Profiles and how they play a critical role in increasing local search visibility. Discover why a fully optimized profile can be the key to standing out in local search results and on Google Maps. [00:08:45] Optimizing Your Google Business Profile for Local Search Dominance: Learn actionable strategies for improving your profile, from integrating target keywords to managing reviews and keeping your information accurate. Marilyn shares how these tactics can elevate your profile's ranking and attract more traffic to your business. [00:14:30] Understanding Search Intent and How It Impacts Your Business: Discover the importance of search intent and how it can shape your content strategy. Marilyn discusses aligning your content with what your potential customers are searching for, helping you attract more ready-to-buy leads. [00:20:15] How “Caller-ID” Technology on Websites Can Boost Conversions: Marilyn introduces the concept of “Caller-ID” for websites, a tool that allows businesses to capture visitor data and improve follow-up with potential customers. Learn how this technology can identify high-value leads and increase your website’s conversion rates. [00:27:50] SEO Best Practices for Google Business Profiles: Marilyn shares advanced SEO tips specific to Google Business Profiles, including crafting keyword-rich descriptions, using high-quality images, and leveraging Google Posts. These practical steps can give your business a competitive edge in local search. [00:35:22] The Role of Reviews in Local SEO Success: Learn how customer reviews directly impact your local search ranking. Marilyn discusses strategies for encouraging positive reviews, managing negative feedback, and building a strong reputation online to attract new clients. [00:42:10] Real-Life Success Stories with Google Business Profiles: Hear success stories from businesses that have seen substantial growth by optimizing their Google Business Profiles. Marilyn shares how these strategies led to improved visibility and increased revenue for her clients, and how you can implement similar approaches. Guest’s Offer: Marilyn Jenkins is offering a special guide, The Google Business Profile Training Guide, which dives into the intricacies of local search and how to maximize your Google Business Profile to attract more qualified customers. Visit maximizeyourgbp.com to access this comprehensive guide and take control of your business’s online presence today. Connect with Marilyn Jenkins: Visit Marilyn’s website for more resources: maximizeyourgbp.com Follow her on LinkedIn for more digital marketing tips and strategies. Conclusion: If you’re ready to boost your local search visibility and drive more customers to your business, this episode with Marilyn Jenkins is packed with the actionable insights you need. Don’t miss the chance to transform your Google Business Profile into a powerful tool for growth. Ready to take your business to the next level and finish the year strong? Join the Executive Edge Boardroom, where business owners come together for expert guidance, actionable strategies, and a clear path to rapid growth. Secure your spot and start building a stronger, more profitable business today! Learn more and apply here.     This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.     Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.     About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions?  Reach out to Marcia and her team at (949) 229-2112 ♾️