EP251: Steering Through Storms: Growth and Crisis Management - Dave Oates

Steering Through Storms: Growth and Crisis Management Introduction to the Episode: Host: Marcia Riner, Business Growth Strategist - Infinite Profit Guest: Dave Oates, Crisis PR Expert - PR Security Services Explore effective strategies for maintaining business momentum during expansion phases and handling unexpected challenges that could derail your progress. Whether you're experiencing a growth spurt or facing potential setbacks, this episode is packed with actionable insights to keep your business on a successful trajectory. Join us as we discuss how to turn crisis into opportunity and ensure your business remains resilient and profitable. Focus: Strategies for managing rapid business growth and effectively handling crises that could impact your business trajectory. Key Chapters and Highlights: Rapid Growth: Opportunities and Pitfalls (00:00:38 - 00:01:10) Marcia discusses the exhilarating yet perilous phase of rapid business growth. Highlights the importance of effective communication to avoid damaging future growth. Effective Communication in Crisis (00:01:10 - 00:01:22) Introduction to learning how to handle common business crises with guest expert Dave Oates. Boosting Profit and Preparing for Future Sales (00:01:24 - 00:02:09) Marcia shares her expertise in driving profitability and preparing businesses for successful future sales. Insight into the tools and strategies that help sustain growth and profitability. Crisis Management Deep Dive with Dave Oates (00:02:14 - 00:03:59) Dave Oates shares his extensive experience in handling PR crises across various sectors. Discusses the importance of empathy and prompt action in crisis situations to mitigate potential damage. Real-world Crisis Handling: A Case Study (00:03:59 - 00:09:20) Examination of a specific crisis scenario involving product shortages and public communication strategies. Discussion on maintaining quality and customer trust during unexpected shortages. Strategic Internal Communications (00:09:20 - 00:12:20) The critical role of internal communications in crisis management. Prioritizing communication with employees, clients, and business partners to ensure consistency and clarity. Preventive Measures and Proactive Planning (00:12:20 - 00:17:10) Dave emphasizes the importance of preventive planning to handle potential crises. Provides practical tips for small and mid-sized businesses to prepare and respond effectively. Engaging with Negative Feedback Online (00:17:10 - 00:20:00) Techniques for addressing negative feedback on platforms like Yelp and social media. The significance of presenting a positive and responsive brand image online. Closing Thoughts: Empowerment Through Preparation (00:20:00 - 00:23:06) Marcia and Dave wrap up the discussion by reinforcing the need for preparedness and proactive management. Encourages listeners to utilize the resources and strategies discussed to safeguard their business's future. Crisis Survey: Try Dave's PR Survey to ensure that you're in the best position to survive a crisis.  https://www.surveymonkey.com/r/daveoatescrisispr Conclusion: Marcia and Dave encourage listeners to subscribe for more insights and remind them that preparation is key to turning potential crises into opportunities for growth and reinforcement of brand strength.   Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks?    Marcia has created a brand-new Profit Booster® Playbook just for you.  You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its filled with impactful strategies, actionable steps, and expert guidance to elevate your profits painlessly. Make 2024 your best year ever.  Download this free playbook at www.BoostingProfit.com   Please subscribe & ring the bell for reminders about next week's show About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions? Text Marcia @ (949) 229-2112 ♾️