Ep174 - Alexandra Zatarain (Co-founder - 8 Sleep) on branding, company DNA and category creation

My guest for Ep174 of The Startup Playbook Podcast was the Co-founder & VP of Brand & Marketing of Eight Sleep, Alexandra Zatarain. Back in 2014, Alex moved from NYC to Silicon valley to launch a smart mattress company as 4 “outsiders” to the silicon valley startup scene. They wanted to build and create a […] The post Ep174 – Alexandra Zatarain (Co-founder – Eight Sleep) on branding, company DNA and category creation appeared first on Startup Playbook.