EP164 The Power of Secret Shopping in Multifamily Investing

In this episode of Keeping It Real Estate, Mike Roeder explores the essential technique of secret shopping in multifamily investing. He explains how to select the right comps, evaluate property upgrades, and the importance of assessing both competitors and your own properties to optimize business strategies. Dive into practical examples and expert insights on using secret shopping to stay competitive and validate your business plans. This episode is vital for anyone aiming to enhance their multifamily investment outcomes, ensuring properties are competitively priced and achieving optimal occupancy rates. Join us to master these strategies for market success. Keeping it Real Estate is brought to you by Granite Towers Equity Group, helping investors create passive income through multifamily real estate. To get in touch with the founders of Granite Towers, Mike Roeder and Dan Brisse, visit https://www.granitetowersequitygroup.com/contact