#EP133 - The Evolution of PPC in Digital Marketing with Indi Rai, Ufurnish

Welcome back to the first episode of 2024! In this episode, we’re diving into the ever-changing world of PPC with Indi Rai, Head of Acquisition at Ufurnish. Indi brings a wealth of experience from both agency and client-side perspectives, offering us a unique insight into the landscape of PPC & Performance marketing. We"re exploring everything from the development of PPC over the years, to the synergy between PPC and SEO. Whether you"re from a startup or a big corp, you"ll get insider insights on adapting strategies, harnessing automation, and the importance of creativity in digital marketing. Tune in for an episode packed with pro tips and real-world wisdom that"ll give you an edge in your marketing game! Key Take-aways:Evolution of PPC and Digital Marketing:  Gain insight into how PPC and digital marketing have evolved over the years, including the transition from granular, device-specific campaigns to more integrated strategies and the shift towards automated bidding.Adaptability in Marketing: Understand the importance of adapting to changes in technology and strategies in digital marketing, such as Google"s Enhanced Campaigns and the increasing reliance on automation and data-driven decisions.Strategic Thinking in Large Corporations vs. Startups: Understand the unique challenges and strategies employed in PPC and digital marketing in large corporations versus startups, with a focus on budget management, resource allocation, and achieving efficiency.Data-Driven Decision Making: The shift towards a more data-centric approach in PPC, emphasising the importance of aligning marketing strategies with business growth, profitability, and understanding customer acquisition costs.Creative Aspects in Modern PPC: The evolving role of creativity in PPC campaigns in the age of automation, highlighting the importance of crafting effective ad content and strategically feeding data into automated systems.The Changing Role of PPC Practitioners: An understanding of how the role of PPC professionals has shifted from manual campaign management to leveraging automated systems and focusing on broader business impacts.Professional Development Advice for PPC Practitioners: Practical advice for individuals in PPC roles, especially in startups, on the importance of building industry networks, staying updated with trends, and understanding the broader marketing landscape.