EP045 | Psychology of Luxury Clients: What Really Makes Them Buy with Elizabeth Solaru

Ever wonder why luxury brands can charge astronomical prices - and get them? Join host Kendra Losee and guest Elizabeth Solaru, CEO of Luxury Business Emporium, as they pull back the curtain on the psychology of luxury marketing and high-end client attraction. Elizabeth's journey from scientist to headhunter to luxury business coach started with one bold phone call and a box of cupcakes. Now she's revealing why traditional marketing rules don't apply in luxury and how understanding different luxury client archetypes can transform your business. You'll discover:  • The 8 different types of luxury clients (and why King Charles and Ozzy Osbourne aren't the same!)  • How to craft stories that become business folklore  • Why your 'flaws' might be your biggest luxury asset  • The real reason some luxury brands are practically recession-proof This is perfect for business owners who want to understand the psychology of premium pricing and how to position their services for high-end clients. Whether you're curious about the luxury market or ready to elevate your brand, this conversation delivers practical insights for attracting and serving discerning clients. Listen now and discover why your biggest business breakthrough might just start with a simple phone call! SHOW NOTES Episode Summary Join host Kendra Losee and guest Elizabeth Solaru, CEO of Luxury Business Emporium, for an eye-opening conversation about what really drives luxury sales. From an unexpected phone call that changed everything to the psychology behind premium pricing, discover why traditional marketing rules don't apply in the luxury space. KEY MOMENTS:  [00:01:23] Elizabeth's current role helping businesses level up in luxury  [00:03:40] The 8 different types of luxury clients (and why understanding them matters)  [00:10:56] From scientist to luxury expert: Elizabeth's unexpected journey  [00:13:43] The phone call that changed everything  [00:19:24] Why personal branding matters in luxury  [00:32:16] The five pillars of luxury business success GOLDEN NUGGETS:  • Why demographic targeting fails in luxury marketing  • The power of anticipating needs before clients know they have them  • How to create stories that become business folklore  • The three pricing levels every luxury brand should understand MEMORABLE QUOTES: "In the luxury sector, your product doesn't have to be the best. It's just got to be good." - Elizabeth Solaru "You either give it for free or charge full price and charge well." - Elizabeth Solaru ACTION STEPS:Identify your potential luxury client archetypesDocument your stories that could become business folkloreEvaluate your pricing strategy - are you truly positioned for luxury? Meet Our Guest: Elizabeth Solaru Elizabeth Solaru is a globally renowned luxury business consultant and award-winning celebrity cake maker, celebrated for her innovative approach to the luxury market. As the author of two books, Opulencia and The Luxpreneur, she shares her expertise in luxury buying and selling. Elizabeth's career transformation began in 2013 when she boldly doubled her prices and redefined her brand, propelling her to the forefront of the industry. Recognized as a luxury expert and dynamic speaker, she passionately advocates for diversity and inclusion, helping businesses thrive in the high-end market. 🌟 Connect with Elizabeth: https://luxurybusinessemporium.com/about/ https://www.linkedin.com/in/elizabeth-solaru-1ba901/ IG @elizabethscakeemporium and @elizabethsolaru -------------- 🌟Connect with Kendra Website: https://kendralosee.com  https://www.instagram.com/itskendralosee  https://www.facebook.com/itskendralosee  https://www.linkedin.com/in/kendralosee  https://www.tiktok.com/@itskendralosee  -------------- DISCLAIMER: This podcast is sponsored by KendraLosee.com. Some links are affiliate links which means if you buy something we may receive a small commission. -------------- Powered by:  eCamm Live: https://kendralosee.link/ecamm  Descript: https://kendralosee.link/descript Magai: https://kendralosee.link/magai  Transistor.fm: https://kendralosee.link/TransistorFm