Ep. 89 - Jason Richey on Launching a New Category for Non-Surgical Skin Rejuvenation

How often does a genuinely novel aesthetic device make it past product-launch hurdles to make it into practices across the country? Enter Jason Richey, President & CEO of Cytrellis Biosystems, to tell us about the nascent success of the Ellacor Micro-Coring system — the first of its kind to receive FDA clearance. The brainchild of Cytrellis Founders Dr. Rox Anderson and Dr. Jay Austen, the Ellacor device uses hollow needles to remove "micro-cores" of skin less than .5 millimeters in diameter, causing the body"s natural healing response to go into effect. Up to 8% of the skin in the treatment area can be removed, with the goal of improving skin architecture by allowing the skin to realign to close the cores. Currently cleared for facial procedures, the device purports to fill a need for patients for patients interested in tightening and rejuvenating skin without a facelift. With 120 devices installed as of the taping of this episode, and a goal of 300 installs by year-end, the future is looking bright for Ellacor. Tune in to find out what the potential of a wide range of additional applications could mean for complimentary dermal rejuvenation procedures on the latest episode of The Technology of Beauty. » Apple Podcasts | https://podcasts.apple.com/us/podcast/technology-of-beauty/id1510898426 » Spotify | https://open.spotify.com/show/0hEIiwccpZUUHuMhlyCOAm » Recent episodes | https://www.influxmarketing.com/technology-of-beauty/ » Instagram | https://www.instagram.com/thetechnologyofbeauty/ » LinkedIn | https://www.linkedin.com/company/the-technology-of-beauty/ The Technology of Beauty is produced by Influx Marketing, The Digital Agency for Aesthetic Practices. https://www.influxmarketing.com/ Want more aesthetic insights? Subscribe to Next Level Practices, the show where we discuss the ever-changing world of digital marketing and patient acquisition and bring you the latest ideas, strategies, and tactics to help you take your practice to the next level. https://www.influxmarketing.com/next-level-practices/