EP #55 The Blueprint for Future Email and Multichannel Marketing, and CRM

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome David Palfreeman, a CRM, Loyalty and Digital Strategy Consultant, with host Avadhoot Revankar, Chief Growth Officer and Business Head at Netcore. David is a seasoned MarTech expert with 13+ years in the industry. His journey is a testament to his proficiency in developing and enhancing CRM capabilities, loyalty programs, and digital strategies, showcasing his adept navigation of the ever-evolving landscape of marketing technologies.    In this podcast: Discover the intricacies of creating effective email campaigns that resonate with the cultural nuances of the Australian audience. Explore effective diverse audience engagement strategies with success stories. Gain insights into how brands have strategically enhanced customer lifecycle management, leading to improved repeat purchases and increased Lifetime Value (LTV). Explore the latest trends in customer Relationship Management (CRM) and Multi-Channel Marketing for 2024. Learn how to utilize customer data effectively while maintaining trust, striking the delicate balance between personalization and privacy. Uncover the transformative impact of interactive emails and mobile optimization on reshaping brand-audience interactions. Delve into best practices for integrating Generative AI (GenAI) into your marketing strategies. Understand the implications of the new Google and Yahoo privacy guidelines on your 2024 campaigns.   Resource Links: Netcore’s social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Find our speakers here: David Palfreeman: https://www.linkedin.com/in/davidpalfreeman/  Avadhoot Revankar: https://www.linkedin.com/in/avadhootrevankar