EP #54 Marketing with a Purpose: Navigating Intentional Inclusivity for Diverse Audiences

In today’s episode of the ‘For The Love Of Emails’ podcast, we welcome Taryn Talley - Head of Marketing at Position² with host Matthew Vernhout - VP, Deliverability, Netcore. Taryn Talley is a distinguished marketing leader with over 20 years of experience in creating and executing impactful omni-channel campaigns. Notably, she has transformed Position²'s social media campaigns—amplifying their impressions and engagement. Her insights transcend industries and resonate with every marketer eager to embrace intentional inclusion in marketing narratives.   In this podcast, they discussed: What is intentional inclusion in marketing, and what factors should brands consider when targeting diverse audiences? What makes storytelling significant in marketing campaigns for brands extending beyond mere product promotion? How should brands handle challenges and potential backlash when promoting diversity and inclusion in marketing campaigns? How can brands effectively incorporate personalization to enhance the inclusivity of their campaigns? What measures should brands implement to foster greater inclusivity? Real-life examples of brands that have set the standard for inclusive marketing.   Resource Links: Netcore’s social media accounts:  https://www.linkedin.com/company/31757  https://twitter.com/netcore_cloud  https://www.instagram.com/netcorecloud/    Starbucks #ItStartsWithYourName ad: https://twitter.com/StarbucksIndia/status/1656133960924012545   Taryn Talley’s social media accounts: https://www.linkedin.com/in/taryn-talley1/  https://www.instagram.com/taryntalley1/?hl=en  https://www.threads.net/@taryntalley1    Matthew Vernhout's linkedIn: https://www.linkedin.com/in/vernhout/