Ep. 51: Bill Shufelt, Co-Founder & CEO, Athletic Brewing Company

Hi Everyone - A pre-Thanksgiving conversation for your consideration! Perhaps bringing a 6-pack of great-tasting Athletic Brewing Company Beer to your table!? In this episode of the *Worthy for Thirty* podcast, I sit down with Bill Shufelt, Co-Founder and CEO of Athletic Brewing Company, a trailblazer in the non-alcoholic beer industry. Bill shares his journey from a demanding Wall Street career to founding a company centered on high-quality, alcohol-free beers that cater to the modern, health-conscious adult. With a mission to create healthier drinking options and a deep commitment to community impact, Athletic Brewing Company has grown into one of the most respected non-alcoholic brands nationwide. Join us as we explore Bill’s personal journey, the brand’s innovative brewing approach, and the environmental and social initiatives that set Athletic Brewing apart. Key Points Discussed: **Bill’s Personal Journey**: Bill recounts his transition from Wall Street to founding Athletic Brewing Company He shares how going alcohol-free for 30 days impacted his life, inspiring him to bring premium non-alcoholic options to market. **The Athletic Brewing Difference**: Bill explains how Athletic Brewing is transforming the non-alcoholic beer space with innovative brewing techniques, quality ingredients, and over 50 limited-edition beers released each year. **Mission-Driven Culture**: The company prioritizes employee well-being, environmental responsibility, and community service, including the "Two for the Trails" initiative, which donates $2 million annually to trail restoration across the U.S. **Non-Alcoholic Beers in Social Settings**: Bill discusses the changing perception of non-alcoholic options in bars and restaurants, making it easier for adults to socialize without compromising wellness goals. **Celebrity Support**: Athletic Brewing has garnered praise and endorsement from well-known figures, including Football star JJ Watt, Chef David Chang, Supermodel Karlie Kloss, University of Texas QB Quinn Ewers, Craig Conover from ‘Southern Charm’ even shared how he orders Athletic beers by name, highlighting the brand’s cultural impact. **Community & Environmental Impact**: Bill shares the importance of Athletic Brewing’s Two for the Trails program and other community-focused efforts, including volunteer days that allow employees to give back - 12 days per year! Check it out! **The Future of Athletic Brewing**: Bill gives a glimpse into what’s next, from opening a new West Coast brewery to increasing product availability at major retailers. Listen Now: Tune in to this insightful conversation to learn more about Athletic Brewing Company’s mission to redefine non-alcoholic beverages for the modern adult, their commitment to community and environmental impact, and Bill’s personal journey in building a brand that aligns profit with purpose. 🎧 This episode and all other conversations are available on all podcast listening platforms. Follow Worthy for Thirty for more episodes featuring impactful business leaders who are driving change and giving back to their communities. **Stay Connected**: Follow Athletic Brewing on Instagram Visit Athletic Brewing’s Website This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com