Ep#467 Asim Razzaq: How to Save Money on Cloud Software: Smart Strategies!

Asim Razzaqis the Co-founder and CEO of Yotascale, a tech entrepreneur focused on solving critical problems. He believes in creating "painkiller" solutions—essential products customers can’t live without—rather than nice-to-have features. Asim advises founders to target a niche, ensure demand, and focus on execution, avoiding distractions like competition or vanity metrics. His key highlights include his focus on execution over hype, advising against getting distracted by competition or vanity metrics. He stresses the importance of aligning with the right customers, tracking the metrics that matter, and surrounding oneself with the right people and mentors. He emphasizes the value of honesty, self-reflection, and adjusting to what's working and what's not The challenges he highlights for founders involve staying disciplined and focused on solving real problems, avoiding distractions, and navigating the complexities of monetization and product-market fit. Ultimately, Asim Razzaq advocates prioritizing real solutions and building businesses grounded in solving urgent, persistent pain points. Asim Razzaq’s shoutout goes to mentors, team members, and advisors who guide, challenge, and support founders. He values collaboration and honest feedback from those who help him stay focused on solving real problems and executing effectively. Ways to connect with Asim Razzaq:    🔗 Website: https://yotascale.com/ 🔗 Company Twitter: https://x.com/yotascale 🔗 YouTube: https://www.youtube.com/@yotascale 🔗 Personal LinkedIn: https://www.linkedin.com/in/asimrazzaq/ 🔗 Company LinkedIn: https://www.linkedin.com/company/yotascale/ What’s in this episode:00:00 Intro01:38 Who is our guest for today01:50 What does his company do03:36 How does he help companies save money04:34 What problem led him to start his business06:43 Where did the biggest costs come from09:03 How did his company evolve11:52 What key lessons did he learn13:29 captainscouncil.com15:51 What advice does he have for startups21:58 How should founders approach customer discovery24:23 What’s the risk of building without customer feedback27:04 How do founders identify real pain points27:34 What signals show a product is truly needed28:07 Why is starting with a platform a mistake29:26 Should founders focus on competitors or execution30:38 Where should founders prioritize their time32:52 How can founders validate their market33:16 What mindset helps founders succeed33:39 Why is customer-driven growth important Please like, share, and subscribe to our podcast channels!  👉 I highly suggest you watch this entire exchange between Asim Razzaq and ⭐️Todd Westra 📈 👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you! ✅ 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠ ✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today.  👉 https://content.toddwestra.com/ ✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉 ⁠https://captainscouncil.com/home⁠ ✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉  ⁠https://outreach.withmoku.com/