Ep 462 - How To Shorten High-Ticket Sales Cycles with Craig Andrews

Craig Andrews, a marketing expert and the founder of Allies for Me, has a rich background in marketing chips for top mobile phone makers like Samsung and Apple. His perspective on authority marketing strategies and resilience is shaped by his professional journey, which includes a transition from the semiconductor industry to marketing, and his personal challenges. Andrews has developed a unique method that mimics the stages of courtship to convert strangers into high-paying customers, emphasizing the importance of the eight-stage customer value journey. He believes in the power of effective marketing strategies and the resilience required to succeed in the business world. Join Kim Thompson-Pinder and Craig Andrews as they delve deeper into these insights on the next episode of the Author to Authority podcast.