Ep 461 - Branding for High Dollar Sales with Johanna White

Johanna White is a remarkable entrepreneur who, after overcoming a brain tumor, left her job to establish her own design business, Design by Joe, and later two additional companies. Johanna's perspective on branding's role in business success is shaped by her personal and professional experiences. She believes that branding is not merely an identification tool, but the driving force behind a business, working in harmony with marketing and PR. Her journey taught her the importance of aligning her brand with her beliefs, showcasing her value, and creating an exceptional customer experience. This approach transformed her business, attracting high-profile clients and increasing her proposals tenfold. Join Kim Thompson-Pinder and Johanna White as they delve deeper into this topic on the next episode of the Author to Authority podcast.