Ep#458 Kevin Lavelle: Behind the Scenes: Building a Brand That Helps Families Rest Easy

Full episode details here: https://links.growthandscaling.com/458 Welcome back to The Growth and Scaling Podcast!  What if you could reclaim a billion hours of sleep? Kevin Lavelle, a father, husband, and two-time founder, made that possible with Harbor’s world-leading baby monitor and Remote Night Nanny service. He also revolutionized menswear with Mizzen+Main, the first performance fabric dress shirt, which generated nine-figure revenue. In this episode, Kevin shares how he transformed baby monitors with smart features like cloud integration and affordable sleep support. He also reveals lessons from growing Mizzen+Main, including building athlete partnerships, leveraging podcast sponsorships, and the power of customer feedback. Kevin opens up about early challenges at Mizzen+Main, including uncertain sales and breaking into wholesale markets. By focusing on value and listening to customers, Kevin turned rejection into success. Tune in to Behind the Scenes: Building a Brand That Helps Families Rest Easy for more! Ways to connect with Kevin Lavelle: 🔗 Website: https://www.harbor.co/ 🔗 Company Twitter: https://twitter.com/harborsleep 🔗 Company Facebook: https://facebook.com/harborsleep 🔗 Company Instagram: https://instagram.com/harborsleep 🔗 Personal LinkedIn: https://www.linkedin.com/in/kevinlavelle/ 🔗 Company LinkedIn: https://www.linkedin.com/company/harborsleep/ What’s in this episode: 01:11 Who is our guest for today and what is his background 02:30 How has his new product impacted families 03:45 How is his baby monitor solving sleep issues 06:10 What is the second innovation his company offers 07:20 captainscouncil.com 10:16 What clicked for him during his first business’s growth 11:03 How did he achieve leverage through target markets and marketing 14:22 What advice has shaped his approach to distribution 16:02 How did he solve challenges for boutique operators 20:40 What surprises has he faced in partnerships 21:56 What is his approach to different buyer personas 23:16 How does he evaluate if a store aligns with his brand 24:46 What steps did he take to build customer insights 25:42 Why is talking to actual customers crucial for him 28:20 How does he recommend gathering customer data 28:33 What practical steps can he suggest for customer research 30:55 What resources does he offer to help families 👉 I highly suggest you watch this entire exchange between Kevin Lavelle and Todd Westra. 👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you! ✅ 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠ ✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉https://content.toddwestra.com/ ✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉⁠https://captainscouncil.com/home⁠ ✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉https://outreach.withmoku.com/