Ep#457 Lewis Cook: How Lewis Cook Took Catapult Print from Startup to Leading Food Label Innovator in the U.S.

Full episode details here: https://links.growthandscaling.com/457 Welcome back to The Growth and Scaling Podcast!  Ever wonder how a small company can disrupt a multi-billion-dollar industry? Lewis Cook, CEO of Catapult Print, reveals how he took his company from a design agency to a $65M leader in the food label industry. Specializing in labels for highly perishable goods like pasta sauces and fresh produce, Catapult Print offers record-fast turnarounds—sometimes as quick as five days—with a focus on quality and customer service. In this episode, Lewis shares the secret sauce behind Catapult's rise: speed, innovation, and a laser focus on the food and beverage market. He explains how they broke through industry skepticism, revolutionized label production, and scaled to become a go-to provider for some of the biggest names in grocery stores. Tune in to hear how Catapult Print is shaking up the label game and why their growth story is just getting started. Don't miss out on this inside look at one of the most innovative companies in the food production world! Ways to connect with Lewis Cook: 🔗 Website: https://www.catapultprint.com/ 🔗 Company Twitter: https://x.com/catapultprint 🔗 Company Facebook: https://www.facebook.com/catapultprint/ 🔗 Company Instagram: https://www.instagram.com/catapultprint/ 🔗 Company LinkedIn: https://www.linkedin.com/company/catapultprint/ 🔗 Personal LinkedIn: https://www.linkedin.com/in/lewiscookwearecatapult/ What’s in this episode: 00:00 Intro 01:08 Who is our guest for today and what is his position at Catapult Print 01:52 What issue did he see and solve in printing 02:57 Where does he mention their distribution areas 03:37 How does he highlight labels' role in buying decisions 05:23 What challenges did he see with traditional printers 06:52 How does he reflect on decisions driving growth 07:55 What changes simplified manufacturing 09:01 How do they ensure fast lead times and win clients 09:27 What advantage comes from fast turnarounds 10:25 captainscouncil.com 12:22 How does he prove their claims in a tough market 13:33 What pushback did he face disrupting the market 15:06 How does he say no to clients but still make them happy 17:25 What drives his transparency and passion for doing things differently 18:33 How does he stay disciplined in not overpromising to clients 19:01 What helps him maintain focus while scaling the business 20:46 What manufacturing principles guide his operations and growth 22:13 Why does he view his business as an underdog in the industry 23:37 Where does he balance heavy upfront costs and growing revenue 25:51 How does he feel about consistently breaking revenue records 27:40 What steps has he taken to build a strong, independent team culture 👉 I highly suggest you watch this entire exchange between Lewis Cook and Todd Westra. 👉 If you're looking for tips and strategies to grow and scale your business, this episode is for you! ✅ 1. Subscribe and Listen to ⁠The Growth and Scaling Podcast with Todd Westra ⁠ ✅ 2. Supercharge your growth and tap into the wisdom of others. Schedule a pre-podcast call today. 👉https://content.toddwestra.com/ ✅ 3. Join our CEO peer advisory board and be part of a supportive community of like-minded leaders. 👉⁠https://captainscouncil.com/home⁠ ✅ 4. Maximize LinkedIn outreach. Join our webinar for solutions to time constraints in connecting and engaging with desired prospects. 👉https://outreach.withmoku.com/