Ep.37 Building a Succesful Email Marketing Strategy

In this episode of the Online Business by Design podcast, host Ivana Ivanek emphasizes the importance of building and maintaining your own email list as a fundamental asset for your business. Ivana discusses why relying solely on social media is risky and explains how email marketing can provide a personal and direct way to connect with potential customers. She shares her personal shopping experience to illustrate how early engagement and personalized follow-ups can lead to sales.