Ep. 36 Ronny Sage, Founder & CEO, ShoppingGives

Thank you to our show’s sponsor, Ai Marketing Guild. The AI Marketers Guild (AIMG) is dedicated to empowering professionals to improve their skills in the rapidly evolving field of AI, specifically as it applies to marketers. We foster a collaborative community, offering targeted professional development and networking opportunities while enabling members to share their knowledge and experience. Use code Worthy at checkout to receive 20% off your membership. Good Afternoon Everyone, I hope you all had a great Thanksgiving where you spent time with loved ones. Did you take advantage of Black Friday and Cyber Monday deals?? What did you purchase? Today is #GivingTuesday where there’s a collective movement to support nonprofits, charities, and other great causes. I also thought the timing was perfect to share my latest conversation with ShoppingGives Founder & CEO, Ronny Sage. In this latest episode, we explored Ronny's inspiring journey and delved into the transformative potential of aligning business objectives with meaningful societal impact. Ronny's journey started with a profound question: How can businesses authentically engage with consumers while staying within budget constraints? This question, coupled with his extensive background in digital marketing agencies and brand management, led him to recognize the prospect of redirecting marketing expenditure towards creating a positive social impact. ShoppingGives emerged as a platform revolutionizing the interaction between businesses and customers. It strives to foster genuine relationships, fulfill business objectives, and concurrently contribute to social good. Ronny shared his insights, explaining the three core pillars that comprise ShoppingGives' approach: Identify, Social Impact Stack, and Compliance. The Identify pillar empowers merchants and nonprofits within the network to determine their partnerships, strategies, and preferences. By leveraging data analytics, ShoppingGives helps businesses to make informed decisions about impactful initiatives. The Social Impact Stack actualizes impact throughout the customer journey, seamlessly integrating cause marketing across various touchpoints. Ronny highlights diverse approaches adopted by brands like Olaplex, Coach, and Kenneth Cole, showcasing their commitment to social causes at different stages of the customer experience. Moreover, Ronny emphasizes the pivotal role of Compliance and Measurement. ShoppingGives ensures adherence to regulations, spearheading clear and accountable donation processes. The platform allows businesses to assess the return on investment (ROI) of their impact initiatives, fostering informed decision-making for future investments. A noteworthy revelation from Ronny's insights relates or correlates to a possible substantial increase in customer lifetime value (LTV) when consumers engage in philanthropic activities through businesses. He shared instances of brands experiencing over a 40% increase in LTV when customers actively participate in donation initiatives. The conversation then moved into the depths of authentic messaging, emphasizing the significance of clear and personalized communication to resonate with consumers' values. Ronny emphasized the importance of aligning brand messaging with impact stories, thereby fostering genuine connections with consumers. The dialogue concluded with advice for aspiring entrepreneurs. Ronny emphasized the value of finding the right partners and teams aligned with the venture's vision. He advocates for curiosity, learning from mistakes, and embracing discomfort as key elements in the entrepreneurial journey. Ronny's perspective illuminates the evolving landscape where businesses mesh success with sincere societal contributions. As the podcast drew to a close, the audience gained a profound understanding of how purpose-driven strategies can shape the future of commerce, and help businesses connect with their consumers on a deeper, more relatable level. Thank you, Mark Karlan, for the connection to Ronny! To follow ShoppingGives: ShoppingGives on Instagram ShoppingGives on LinkedIn This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit worthyforthirty.substack.com