Ep 3 - Attraction Marketing & Why It's Important With Chad Wittfeldt

Chad Wittfeldt started his entrepreneurial journey in his teenage years with his first endeavor being a landscaping company and an electronic arbitrage business. He very quickly transitioned to equity & currency market investing. Today he’s a real estate entrepreneur with multiple million dollar syndications under his belt and has been able to scale a multiple 6 figure consulting agency. Key take aways from my conversation with Chad.The Benefits and Challenges of Being an Entrepreneur - Being an entrepreneur requires dedication, hard work, and the ability to produce revenue and grow even when you're away from your business. - Benefits include self-sovereignty and control over inputs and outputs. - Challenges include financial ambiguity and not being able to stay the course. Stick with it. Attraction-based marketing for success - Attraction-based marketing is a two-part concept: providing the result people pay for and being unapologetically yourself. Understanding the Basics of Marketing - Identify specific problems and gaps in the market find ways to solve those problems and bridge those gaps. - Focus on creating an irresistible offer and testing the market to see if there is demand for the product/service to ensure product-market fit. - Clarity of product-market fit should be your premier consideration if you want to ensure the success of your business. - Business owners should understand the basics of marketing before outsourcing it or any other business function. - If you're just getting started consider bootstrap strategies such as leveraging other people's time, experience, and networks. Staying Ahead with Marketing - Long-term success requires providing value to the marketplace without expecting anything in return. Learning from Mistakes & Challenges - Learning and improving is key in marketing, you need to be strategic when communicating your value proposition. - Reflect on past mistakes, understand what could have been done differently to help you avoid similar pitfalls. - Personal, internal resiliency is critical to being able to push through difficult times and business challenges. Advice for Entrepreneurs - Work hard and work smart. Making sacrifices is inherent to achieving your business and personal goals. - Focus on delivering the results that your clients/customers pay for and attracting the right type of client to that result. - Leverage other people’s time, experience, and networks. Avoid shouldering everything on your own. Books mentioned in the show $100M Offers - Alex Hormozi: Built to Sell - John Warrillow: