Ep 292: Michael Balarezo, Founder & CEO, Adjusto

In this episode, Rob Beller and Lee Boyd are joined by Michael Balarezo, Founder & CEO of Adjusto, for an in-depth discussion about the complexities and opportunities in contents claims. Michael recounts Adjusto's founding story, rooted in his own experiences both as an adjuster and as a policyholder impacted by catastrophe. The conversation explores how Adjusto's platform was purpose-built with artificial intelligence at its foundation to address longstanding inefficiencies for both policyholders and adjusters. Key themes include the adaptive use of machine learning and data science for multi-format input (written, CSV, and photo data), transparent and fair valuation practices, and integrations that streamline industry workflows. Michael details the patent-pending "FairMatch" system, the importance of personalized service in contents claims, and the role of technology partnerships across the insurance ecosystem. Key Highlights Adjusto was founded to address persistent pain points in contents claims, informed by Michael's background as both an adjuster and a policyholder affected by large-scale property loss. The platform is built from the ground up with AI and machine learning, enabling sophisticated handling of written lists, CSV uploads, and photographs for contents documentation. Adjusto's architecture enables real-time data processing and transparent interactions for both adjusters and policyholders, simplifying the experience and supporting trust in claim outcomes. The FairMatch algorithm—patent-pending—combines expert adjuster logic with data from consumer sources to generate accurate, fair valuations recognized by both insurers and policyholders. The solution serves carriers, TPAs, independent adjusting firms, and content specialists, and can be deployed as a standalone tool or integrated into existing claims environments. Adjusto integrates with platforms such as Snapsheet, participates in the Guidewire Vanguard Program, and is actively pursuing integration with Verisk marketplace. Michael discusses how dissatisfaction with contents claims can lead to policyholder churn, underscoring the need for tailored, data-driven processes in personal property claims.