EP#21 Someone Has To Be The Most Expensive

In this captivating episode of Jenesis Gems, your host, Jenny Pearse, welcomes a true visionary, Andrew Griffiths - The Entrepreneurial Futurist, accomplished author, and an all-around great guy. Together, they embark on a profound exploration of Andrew's latest book, "Someone Has to Be the Most Expensive, Why Not Make It You." Andrew's journey as an entrepreneur and business owner began at an astonishingly young age. He boldly acquired his first business, a dive shop, at just 17 years old, setting the stage for his remarkable career. As a true entrepreneurial spirit, he readily admits to making all the expected mistakes and surviving the rollercoaster ride of small business. This early experience shaped everything that followed. Drawing from his vast experiences, Andrew authored "101 Ways to Market Your Business," a book that marked the beginning of an extraordinary 25-year journey. His key message resonates with many: "I help people of substance to build businesses of substance." He understands that navigating the uncertainties of small business ownership can be challenging and, in his own words, "If you can't deal with a lack of certainty, then maybe small business is not for you." His empathy for fellow small business owners stems from having weathered the ups and downs himself. One critical issue that Andrew tackles in his book, despite its focus on being the most expensive, is the concept of self-worth. He acknowledges that this issue often manifests itself in the world of business. While his book advocates for positioning oneself as the most expensive, it's about understanding the sliding scale of value and pricing. Andrew recognises that different strategies work for different people, and he's here to guide individuals in finding the approach that best aligns with their unique strengths. Join Jenny Pearse and Andrew Griffiths in this enlightening episode of Jenesis Gems and learn how to embrace change, find your unique value, navigate the challenges of small business, and confront the concept of self-worth in the world of entrepreneurship. Andrew Griffiths specialises in future-proofing businesses across virtually every industry and in every corner of the planet. With 13 bestselling books sold in 65 countries (and he has just released his 14th book) and a client base that includes organisations such as the European Union, CBS, Hewlett Packard, Hertz and Telstra, to mention just a few of the 500 organisations he has worked with, he is clearly sought after to provide advice and wisdom for the smallest of businesses to the largest of organisations. Andrew’s advice is a combination of street-smart wisdom, practical concepts and productive triggers, derived from the hard-learned lessons with his own trial and error, as well as years of close observation and identification of the characteristics shared by both the really successful and the really unsuccessful. https://www.andrewgriffiths.com.au/